Anta yo mu Bushinwa yaguze imigabane ya miliyari 1,8$ muri Puma

Ni imigabane ifite agaciro ka miliyari 1,8$ yari yaraguzwe n�ikigo cya Pinault gikora ibicuruzwa bihenze nka Gucci, Saint Laurent, Balenciaga n�ibindi.

Anta yavuze ko izakoresha ubunararibonye bwayo mu gufasha Puma kongera kugurisha no gukundwa cyane ku isoko ry�u Bushinwa no ku rwego mpuzamahanga.

Umuyobozi mukuru wa Anta, Wei Lin, yagize ati �Puma ifite amahirwe menshi ku isoko ry�u Bushinwa, aho ringana na 7% gusa by�inyungu zayo ku Isi. Dufite ubunararibonye bwinshi bwo gufasha Puma kongera gufata isoko ryo mu Bushinwa.�

Ni mu gihe Puma iri mu rugendo rwo kongera imbaraga mu rwego rwo guhangana ku isoko nyuma yo gusigara inyuma y�ikigo cya Nike, Adidas n�ibirango bishya nka On Running.

Umuyobozi wa Puma, Arthur Hoeld, yavuze ko iki gikorwa ari ikimenyetso cy�icyizere mu cyerekezo cya Puma.

Ati �Anta igamije gufasha Puma kugera ku bushobozi bw�ikirango cyayo no ku murage wacyo kugira ngo yiheshe agaciro k�igihe kirekire ku bakiliya n�abafatanyabikorwa bayo ku Isi hose. Ni ikimenyetso cy�icyizere mu cyerekezo cya Puma.�

Uruganda rwa Puma rwashinzwe mu Budage mu 1948 na Rudolf Dassler, rukaba rwarubatse izina mu gukora inkweto za siporo, imyenda n�ibikoresho bijyana na yo.

Anta Sports Products yo ni ikigo cyo mu Bushinwa cyashinzwe mu 1991. Gikomeye mu gukora imyambaro ya siporo gifite ibirango nka Fila, Salomon na Arc�teryx.